Calcom Software

Cybersecurity Solutions

Custom CRM Development & Marketing Automations

For Calcom Software, we integrated their website with a powerful CRM system and seamlessly connected it to their existing client management software, optimizing their lead management process. 

Additionally, we implemented targeted marketing automations and developed a comprehensive B2B outreach strategy to enhance client interactions and drive new business opportunities.

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The CRM integration and marketing automations led to a 20% increase in consultations within a month, significantly boosting Calcom's revenue and overall business growth.

  • Client Overview

    Calcom Software is a cutting-edge cybersecurity company specializing in proprietary solutions for organizations that handle large volumes of sensitive data, such as banks, insurance companies, and financial institutions. With a focus on innovation and security, Calcom needed a way to efficiently manage leads, automate marketing efforts, and enhance their B2B outreach.

  • Project Goals

    Calcom Software engaged Narrative Frame to integrate their website with a CRM system, connect it to their existing client management software, and develop marketing automations to streamline lead management. Additionally, they sought a B2B outreach strategy to target prospective businesses that could benefit from their solutions.

Key Deliverables

  • 1

    CRM & Client Management Software Integration

    Linked Calcom’s website to a robust CRM system and integrated it with their existing client management software, ensuring seamless data flow and efficient lead management.
  • 2

    Marketing Automations

    Developed and implemented marketing automations to effectively segment leads and automate interactions with both new prospects and existing clients, aiding in closing new deals and upselling services.
  • 3

    B2B Outreach Plan

    Created a comprehensive B2B outreach strategy that included setting up email marketing automations to reach out to potential business clients interested in Calcom’s cybersecurity solutions.

Client Achievements

  • 20% Increase in Consultations

    The implementation of the CRM integration and marketing automations led to a 20% increase in consultations in the month following the adoption of our services.

  • Positive Revenue Impact

    Calcom reported a positive impact on their revenue across their product line, attributed to the enhanced lead management and B2B outreach efforts.
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