Cartesiano

A Boutique Wellness Resort

Custom CRM Development & Marketing Automations

We developed and implemented a comprehensive CRM system for Cartesiano Boutique Wellness Resort, seamlessly integrating their booking system with their website to enhance guest experience. Additionally, we revamped their social media and online content, and introduced automated marketing strategies to improve communication and engagement with guests throughout their journey.

Implementing the CRM system and marketing automations led to a 30% increase in repeat bookings, significantly enhancing client retention and business performance.

  • Client Overview

    Cartesiano Boutique Wellness Resort, located in the picturesque city of Puebla, Mexico, offers a luxurious retreat for guests seeking wellness and relaxation. As a premier destination, Cartesiano needed to streamline their booking process and improve communication with guests to enhance their overall experience.

  • Project Goals

    Cartesiano engaged Narrative Frame to integrate their booking system with their website, optimize guest communications via social media and email, and revamp their online content. Our objective was to create a seamless, engaging experience for guests, leading to increased bookings and improved client retention.

Key Deliverables

  • 1

    CRM System Implementation

    Developed and implemented a robust CRM system to manage all guest contacts, enabling personalized and efficient communication.
  • 2

    Booking System Integration

    Successfully linked Cartesiano’s booking system to their website, allowing for a smooth and user-friendly booking experience for guests.
  • 3

    Marketing Automations

    Introduced marketing automations through text and email, ensuring timely and relevant communications with guests, from pre-arrival to post-stay follow-ups.
  • 4

    Social Media & Website Revamp

    Revamped Cartesiano’s social media and website content, showcasing their stunning property and wellness offerings in a more compelling way, driving higher engagement and interest.

Client Achievements

  • 30% Increase in Repeat Bookings

    The CRM system and marketing automations led to a significant increase in client retention, with repeat bookings rising by over 30% in the six months following the implementation.

  • 15% Year-Over-Year Increase in Overall Bookings

    The improved online presence and streamlined booking process contributed to a 15% YoY increase in overall bookings, enhancing Cartesiano’s revenue and occupancy rates.
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