Moor Spa

Skin Care, Body Care & Wellness

Custom CRM Development & Marketing Automations

For Moor Spa, our key deliverables included a comprehensive brand overhaul featuring the development of a new CRM-integrated website, the creation of a secure B2B education portal, and the implementation of advanced marketing automations.

These efforts were designed to enhance Moor Spa's online presence, streamline lead management, and support growth across both their retail and B2B segments.

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Moor Spa's CRM-integrated platform launch triggered a surge in new supplier sign-ups, underscoring the brand overhaul's success.

Client Overview

Moor Spa is a leading brand in the beauty and wellness industry, offering a wide range of natural skincare products. With a strong B2B focus, Moor Spa needed a comprehensive digital transformation to better serve both their retail customers and B2B partners.
Project Goals

Moor Spa enlisted Narrative Frame to conduct a complete brand overhaul, including the development of a new CRM-connected website, the creation of a B2B education portal, and the implementation of advanced marketing automations. Our goal was to enhance their online presence, streamline lead management, and support the growth of both their retail and B2B businesses.

Key Deliverables

1

Brand New CRM-Connected Website

Designed and launched a new website that seamlessly integrates with a CRM system, ensuring efficient lead capture and management for both retail and B2B customers.
2

B2B Education Portal

Developed a dedicated B2B education portal, accessible through secure logins, to provide new and existing B2B partners with essential training and resources.
3

Marketing Automations

Implemented a range of marketing automations, including tailored email campaigns and social media strategies, to nurture leads and drive engagement.
4

Dual-Purpose Platform

Created a platform that serves both retail clients and B2B partners, balancing the needs of both segments while supporting Moor Spa’s business growth.

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Client Achievements

Increase in New Supplier Sign-Ups

Following the brand overhaul and the launch of the new platform, Moor Spa experienced a notable increase in the number of new suppliers signing up to stock and sell their products.
Enhanced Use of Educational Materials

The B2B education portal led to greater utilization of Moor Spa’s training materials by both new and existing customers, strengthening relationships and boosting partner success.
Growth in Traditional eCommerce Business

The advanced marketing automations and the revamped website contributed to a significant increase in Moor Spa’s traditional eCommerce sales, enhancing their overall business performance.