Skin Design Tattoos

Luxury Multi Location Tattoo Parlour

Custom CRM Development & Marketing Automations

For Skin Design Tattoo (SDT), our key deliverables included the development of a custom CRM system tailored to their unique operational needs, which streamlined lead management and centralized data across all six locations.

Additionally, we implemented marketing automations and integrated their website with the CRM to enhance client engagement, ultimately driving a significant increase in revenue and reducing manual administrative work.

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We reimagined Skin Design Tattoo’s operations with a custom CRM system, boosting revenue by 20% and reducing manual work by 20 hours weekly.

Client Overview

Skin Design Tattoo (SDT) is a top-tier tattoo studio with six locations across the United States, renowned for its elite artists and top-notch customer service. Despite their achievements, SDT encountered challenges in streamlining lead management, client bookings, and marketing across multiple locations.
Project Goals

Objective: SDT sought Narrative Frame’s expertise to streamline operations, boost client engagement, and enhance data-driven decision-making. The goal was to develop a comprehensive CRM system to centralize and automate these processes, ultimately driving efficiency and increasing revenue.

Key Deliverables

1

Custom CRM Development

Built a tailored CRM system from scratch to meet SDT's specific operational needs, enabling efficient lead management across all locations.
2

Custom Dashboards

Created real-time, personalized dashboards for artists, clients, and booking managers to streamline communication and provide immediate data access.
3

Marketing Automations

Implemented automated marketing strategies, including email flows and text marketing, to nurture leads and enhance client interactions.

Developed a chatbot to automate social media interactions, integrating seamlessly with SDT’s website.
4

Website Integration

Integrated SDT’s website with the new CRM, ensuring seamless data collection and utilization across platforms.
5

Payment System Integration

Seamlessly integrated SDT’s existing payment and accounting systems with the new CRM to centralize all data efficiently.

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Client Achievements

20% Year-Over-Year Revenue Increase

Achieved a 20% increase in revenue within a month of CRM implementation.
Optimized E-Commerce Platform

20-Hour Weekly Reduction in Manual Work: Reduced manual data management tasks by 20 hours weekly, thanks to the CRM system’s centralized data processing.
Automation of New Marketing Channels

Leveraged new marketing channels like text, email, and social media through robust automation, enhancing client engagement.